Peace Pork
평화김해뒷고기FranchiseSince 2020
A franchise built on dwitgogi — the butcher's offcuts of pork — grilled through in the kitchen and brought out on a single platter. Based in Yeongnam, with stores across the country.
평화김해뒷고기 (Peace Pork) is a grill house built on one thing: dwitgogi, the offcuts of pork. Guests do not grill at the table — the kitchen grills everything through and brings it out on a single platter, and that is the core of how the restaurant runs. The signature item is "평화 푸짐한판", a platter set sized by the number of diners.
The franchisor is Farmers Foodlab Co., Ltd. in Gijang, Busan. It began franchising in August 2020 and registered its disclosure document with the Korea Fair Trade Commission in June 2021. The line the brand puts on its own franchise-enquiry page is written there word for word — "Business runs on systems, not instinct."
IMPACTIX handles the brand's seasonal promotions and its store communication. We take the naengmyeon (cold noodle) campaign posters and banners from first draft to final artwork, and we run the ordering: banner specifications and delivery addresses compiled store by store, nationwide. Delivery-channel banners, Instagram content and influencer collaboration banners come off the same line.
Scope of work
- Seasonal promotion design — naengmyeon campaign posters and banners
- Per-store banner production and order management
- Delivery-channel banners (Seomyeon branch and others)
- Instagram channel content
- Influencer collaboration banners
Brand facts
- Franchising began
- August 2020 (opens in a new tab)
- Disclosure document
- Registration no. 20211440 · first registered 2021.06.23 (opens in a new tab)
- Scope of work
- Seasonal promotions · store banner operations · social media content
