OROT FARM
오롯농장Food manufacturing
A natto brand in Andong, Gyeongsangbuk-do, that keeps growing, fermenting and packing the beans in one place. Two products: black yakkong and yellow yakkong.
오롯농장 (OROT FARM) makes natto from Korean-grown yakkong soybeans. Its slogan is "The bean, and the time it takes to ferment — kept whole.", and the axis of the brand is that the field, the fermentation room and the packing line all sit in one place.
There are two products: Korean-grown black yakkong (쥐눈이콩, the small black soybean) and yellow yakkong. Both are packed as two 44.5 g cups, each holding 40 g of natto plus natto sauce and mustard, and both are classified as cheonggukjang — a frozen food eaten without heating.
IMPACTIX planned, designed, built and deployed the brand website, and made the product detail pages for the black and the yellow yakkong, the brand film and the magazine article alongside it.
Scope of work
- Brand website — planning, design, build and deployment
- Product detail pages (black yakkong / yellow yakkong)
- Brand film and product photography
- Magazine article
Brand facts
- Distributor / manufacturer
- Orot Farm Co., Ltd. / Farmers Bio Co., Ltd. (opens in a new tab)
- Food classification
- Cheonggukjang (a frozen food eaten without heating) · store at -18℃ or below (opens in a new tab)
- Scope of work
- Website · product detail pages · film · magazine
